“People tell me I have great eyebrows and I correct them and say,
No, I have the greatest eyebrow designer in the world!”
- Natasha Richardson, actress
“People tell me I have great eyebrows and I correct them and say,
No, I have the greatest eyebrow designer in the world!”
- Natasha Richardson, actress
Eliza has made eyebrow shaping a leading beauty service, and one that will not be yesterday’s news. She is Eliza—‘Queen of the Arch’. Over the course of her illustrious career, Eliza has shaped some of the most famous brows in the entertainment and fashion industries, as well as her loyal clientele who book a year in advance to see her religiously every four weeks. Famous for pioneering the classically elongated eyebrow shape, Eliza has transformed the brow into an integral extension of one’s overall appearance.
Originally from Romania, Eliza’s passion for beauty and helping others to realize their own natural beauty inspired her to become the leading eyebrow expert. After arriving in the United States in 1981, she started making a name for herself after opening her first New York full service salon/spa on Manhattan’s Upper East Side. As her reputation steadily grew, she caught the attention of New York’s reigning salons, eventually joining forces with both Frederic Fekkai and later John Barrett.
In 1998 Eliza partnered with Avon Salon & Spa in Trump Tower where she launched the first dedicated brow sculpting salon in the world, called Eliza’s Eyes. This concept was expanded into several Neiman Marcus locations, including their Dallas flagship, Coral Gables, Paramus and Las Vegas doors. During that time Eliza reinforced her pioneer status by launching a full range of eyebrow grooming and maintenance products, including the first ever brow kit for men and women. In 2006 Eliza opened Eliza’s Eyes House of Brows in Southampton NY. From 2006 to 2010, Eliza brought her expertise to Exhale whom she is no longer affiliated.
Now, in 2010 Eliza and her two sons Robert Gabriel & Alex Chance, bring another first to the beauty world, with the opening of Eliza’s Eyes, Eye Brow Boutique, on New York City’s prestigious Madison Ave in NYC. Eliza expands her vision to debut a revolutionary union combining her exclusive techniques and products. Located at 30 East 76th Street, with over a 1,000 square foot abode will provide an inimitable beauty retreat for those seeking a beauty experience like no other.
Eliza’s Eyes is the latest addition to arrive on the prestigious, tree-lined street, adjacent to the Carlyle Hotel, known for its luxurious shops and cafes. Tucked into the 5th floor of a charming, refurbished redbrick building, the spa will offer clients a relaxing oasis away from the bustling streets of New York City.
Eliza, whose legendary eyebrow-shaping precision and expertise has earned her the name “Brow Guru,” along with her two sons will run this location to operate more like a distinctive, neighborhood apothecary than a bustling New York City spa. Eliza has extended her brow legacy into the talented hands of her sons, which will work along side of their Mom, the undisputed “Queen of the Arch” herself. Due to their inherited talent, their client list is following in the foot steps of Eliza with many A-listers and celebrities alike.
For press inquiries:
Contact Natasha Castillo: elizaseyes@hotmail.com
“If eyes are windows to the soul, then eyebrows are the frames…”
~ Eliza, Eyebrow Designer
More from Eliza…
Creating perfect eyebrows isn’t just about trimming, waxing and tweezing. It’s about creating a distinctive look, an elegant style, a confident feeling. It’s about creating beauty!
Eyebrows are like fingerprints…they are unique! Varying in shape, length and thickness, there is no such thing as a one-size-fit-all approach. Similar to fashion when a woman follows every trend instead of dressing her age and physical stature.
The ideal eyebrow shape is different for every face. Trends are meaningless. I look for the shape that is going to enhance your individual features, giving you luminosity, a more youthful appearance and balance.
Eyebrows can totally enhance your appearance. They can make you look sexy, happy, polished, surprised, even angry-which is never a good thing!
With one look and a brief conversation I know instantly what is needed to build upon what is already there and enhance or correct your facial features.
My mission is to share my years of artistry and experience with all of you, to develop a unique look that mirrors your facial characteristics, age and lifestyle.
“Eyebrows are like fingerprints, they vary in shape, length and thickness. Your brows are unique, so there is no such thing as one brow shape “fits all”. My mission is to share my years of beauty experience with you, in which I have met and shaped the brows of thousands of beautiful people, both inside and out.”
- Eliza
Meet Alexander
Alexander Chance Petrescu, born to one of the most talented and world renowned Eyebrow Designers in the industry, Eliza Petrescu, gained an inherited talent for beauty and detail, as well as his mothers perfectionist approach.
In his early twenties, Alex developed a desire to “make things beautiful” and took to interior design and construction. Working “hands on”, Alex got to the heart of the work and put his blood, sweat and tears into all that he created. He helped build homes from scratch and redesign structures to enhance their appearance to their full potential.
Later in his career he worked along side the very talented and well respected interior designer, John Barman, where he developed an eye and appreciation for finer upscale developments. He then brought his knowledge to the walls of Eliza’s Eyes House of Brows in Southampton, by helping to design and construct the space.
Alex’s newest endeavor to “make things beautiful” is as one of Eliza’s trained Eyebrow Designers. Alex works along side Eliza and his brother Robert, to create some of the most beautiful eyebrows seen on the streets on NYC and all over the world!
Meet Natasha
Natasha Castillo, born and raised south Jersey and considers herself a “Jersey Girl lost in New York City“.
She was previously a nail technician, and has always enjoyed interacting with clients. Her customer service skills and up-beat attitude make her an ideal manager. She is a great asset for Eliza’s Eyes.
In 2004, Natasha accepted a position at Avon Salon and Spa as a booking agent and it is here where she met Eliza. This encounter soon turned into a life changing situation for Natasha and her family, as soon Natasha became part of Eliza’s administrative team, which then led to a whirlwind of positive changes for her.
Natasha has followed Eliza from 2004 to present in Eliza’s flagship boutique on Madison Ave, where she manages the space and tends to Eliza’s Eyes clients. She enjoys having the close interactions with the clients and has a great admiration for Eliza and her sons, and Natasha refers to the boutique as her “home away from home”.
Our Boutique
